How To Get Highly Effective Free Advertising From Google
Propane Canada Magazine April 2022
There are many tips and tricks for getting totally free advertising for your propane company from Google. However, advertising for new customers might but not be the number one priority for most propane companies these days. With today's tank supply shortage, many propane companies have more prospects than they do tanks. Therefore, retaining customers is typically a higher priority than new sales for a substantial number of propane companies. The cost of picking up tanks, bringing them back to your yard, and cleaning them up so you can bring them back out to a new customer is significant. It's a lot more profitable to simply keep every customer rather than incur the costs of transporting tanks from old to new customers. This is why many propane companies are trying to reduce customer loss (AKA churn) as a higher priority than acquiring up new customers.
For some companies there's still a higher priority than that. For many, the number one priority is managing and protecting their company brand. Considering how many years it takes to build a strong brand and the millions of dollars we all invest into tanks, tank equipment, tank installation, trucks, signage, offices, and staff, it makes great sense to protect our brand image. While eliminating churn should be among our highest priorities, managing our brand in this new digital age might be paying the highest dividends for propane companies. You see, in this digital age, if you have a strong brand, it can withstand negative customer complaints online and it can project or create an image that you are the best in your marketplace. Then there will be no need for potential customers to shop around, making you the number one choice for propane companies in your area. And the best news yet… it can be done for free. Getting a 1.5 trillion-dollar company like Google to advertise for you for free sounds too good to be true. But it IS true and, better yet, most of your competition doesn't know anything about this. So, if you want a competitive edge in the propane industry and if you want a free way to market your company, bring in more business, protect your image, and reduce churn, then this might be for you. Listed below are several ways to get Google to market for you for free. I will save the best for the last. So, if you're in a rush, just go to the last one (number 5) and check it out. It's the king of all marketing methods right now and because it's free, the ROI on it is superb. Here are the top ways to get Google to advertise for you for free:
Reason number one to fix your Google Reviews: Today's new homeowners, new business owners, and new customers in your marketplace don't like calling companies and don't have time to |
shop. They have learned that they can speak four little words (“propane companies near me”) into their smartphone and can instantly get a listing of all their local propane companies and what their ratings are! They don't need to call around for good propane company recommendations; they simply ask Google or Siri and they can see how Your company scores in customer reviews compared to all your competitors. From there they will call the company that scores the best. The few companies that are filling their Google Reviews with four- and five-star ratings from customers call this their little ninja secret for free marketing.
Reason number two to fix your Google Reviews: It is an unfortunate reality that sometimes you might get an occasional bad review. These are extremely hard to ever remove from your Google Reviews and can really damage a good company’s reputation. To prepare for the day that you're going to get some bad reviews, you need to fill your reviews with positive customer ratings in advance. You need to do this ahead of time to preserve your brand image, reduce churn, and to protect your margins/ selling price. The thing that makes these reviews so valuable to you and your company is that Google is constantly advertising your company 24 hours a day, 7 days a week, 365 days a year. The number one place that people go to online before purchasing is to Google Reviews, so to get Google to give you free advertising in their number one online forum, you just need a lot of stellar Google Reviews. You now know the best free online way to grow your business, reduce churn, bulletproof your brand, and set your company up so you can raise your prices. But how do you get all these great Google Reviews? Obviously, you can ask people to give you five-star ratings on Google. You can send postcards out to customers asking them to do this or you can even hold contests. However, these methods all take up valuable time and have not been found to be extremely effective. In fact, companies have found that it’s difficult to get ratings, especially five-star ratings, which is why most propane companies don’t have very many reviews. Many propane companies have found that the simplest and most successful way of securing great reviews is to get an app that helps you do it. A good 5 Star rating app allows you, with just one click, to send an invite for customers to give you a five-star rating. It goes right to their smartphone and email, so all they need to do is click it and it takes them to your five-star rating. Anytime you or your employees see a customer who says, “Thank you for delivering to me in the snow storm” or “Thank you for installing my tank” or “Thank you for helping us when we ran out of fuel”… that's the opportunity to click the button on your smartphone sending them the invite to give you a five-star rating, because at that moment they will do it. If you have trouble finding an app that will help you do that, feel free to contact us or go to tankspotter.com. We have successfully built a free five-star rating tool so you can increase your five-star ratings starting today and consequently rank better in Google Reviews. Fortunately for you, not many propane companies know this trick, so you have a chance to get more five-star ratings than anybody else in your marketplace. Unfortunately for you, some propane companies are now learning this trick and they are going to have more five-star ratings than you -- unless you get moving ASAP. It's an arms race. The company who has more four- and five-star ratings online in the Google Reviews will look bigger, smarter, more reliable, and will get the lion's share of the phone calls from online searchers. And, even better, they can charge higher prices because their ratings online back up and prove that they are worth it. With this third-party endorsement by fellow consumers on Google, companies are getting more and more phone calls than their competition, and they are seeing unprecedented growth as a result. So, now you know a few new tips and tricks to gain free advertising from the top search engine on the planet – Google. And you have learned the number one best way to advertise your company, reduce churn, increase your selling price, and protect your brand image, all while saving money in the process because it's free. Now the race is on. Who in your marketplace is going to have the best online image and the most five-star ratings? Whoever has the best image on Google Reviews controls the digital marketplace and owns the future propane growth for their area. Go to tankspotter.com today and let us make this a reality for your company. Let’s get on it! |
Bill Stomp
Founder
Lieutenant Commander Bill Stomp, a USNA Annapolis graduate and War Vet, led the information warfare efforts on an Admiral’s staff carrier battle group. Bill leads DigitalSoftwareServices.co that builds tech for the propane industry like TankSpotter.com and CustomFuelApp.com. Mr. Stomp has successfully led over 90 propane delivery branch offices to significant profit improvements by leveraging technology.
He successfully started, acquired and sold several businesses and helps companies expedite profit growth by leveraging new technology to improve Safety, Operations, Sales & Marketing. He is a national speaker and technology columnist.
Founder
Lieutenant Commander Bill Stomp, a USNA Annapolis graduate and War Vet, led the information warfare efforts on an Admiral’s staff carrier battle group. Bill leads DigitalSoftwareServices.co that builds tech for the propane industry like TankSpotter.com and CustomFuelApp.com. Mr. Stomp has successfully led over 90 propane delivery branch offices to significant profit improvements by leveraging technology.
He successfully started, acquired and sold several businesses and helps companies expedite profit growth by leveraging new technology to improve Safety, Operations, Sales & Marketing. He is a national speaker and technology columnist.