Spotting Potential Challenges and Traversing Possible Problems with the Power of a Technological Tank
Propane Canada Magazine
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night call to an attorney, who must then write – and charge his client for – some otherwise standard piece of legal notification.
These benefits are significant, but the emphasis on accuracy is more powerful still. For reliable information begets reliable leads, which lowers marketing costs, eliminates questionable guesses and ends wasteful spending in general. When you can focus on a fuel provider like a laser beam, when you have a full dossier about a prospect, when you know a particular territory as well as the best cartographer or better than the most lively tour guide, you then know how to communicate with that person. You know how to avoid the superfluous – and largely superficial – content that governs most conventional marketing campaigns. You can do these things (and more), thanks to an appeal to practicality. You can speak to the immediate needs of a fuel provider, which have everything to do with efficiency and economy; which have everything to do with safety and success; which have everything to do with legal requirements and state regulations; which have everything to do with efficacy and ease of use. These advantages appeal to fuel providers, since these strengths represent a return on investment (ROI) far greater than existing alternatives. The emphasis on maintenance and protection also attracts the interest of the community at large, since it is imperative to safeguard every fuel tank in every area. Period. We have the ability to make this goal a reality right now. We have a duty to offer this technology to those who need it most, starting now. |
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Bill Stomp author of Propane Tech Insider, Founder of TankSpotter.com, DigitalSoftwareServices.co and PropaneQuarterback.com to help companies grow profits, improve safety and automate for reduced costs. He can be reached at [email protected]
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